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Cover Image of A Cafe on the Nile by Bartle Bull published by Carroll & Graf Publishers
Cover Image of West of Here by Jonathan Evison published by Algonquin Books
Cover Image of Super Sad True Love Story: A Novel by Gary Shteyngart published by Random House
 
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Lynda.com

abstract:After I bought my new Canon EOS 5D Mark II I was at a loss for how to operate it beyond the automatic controls. I wanted to use the manual functions and I wanted to know how to achieve certain effects. I turned to You Tube with the search terms "Photography, Canon 5D Mark II" and was introduced to www.Lynda.com and what would become hours of online tutorials in exactly the content information I needed. In addition to that I discovered a world of creative how-to's that compelled me to subscribe. Now part of my weekly early morning ritual after yoga, the dog walk and breakfast, is a delicious hour of self-determined online tutorials. Want to learn how to use Excel better? Master Photoshop and other Adobe Creative Suite products like InDesign? What about some tricks on your film editing program or tips on accounting products? It's all available from Lynda.com. Now meet Lynda...

article:

September 14, 2013
Not just a clever logo, Lynda, it emerges, is a real person. Lynda Weinstein is a 55 year-old Californian woman who together with her husband Bruce Heavin started the website back in 1995. It now employs more than 200 full-time staff members and more than 140 teachers who earn royalties from their shared revenue model. Lynda worked in the film industry as a special effects artist in computer graphics in animation and motion capture with film credits in: "Bill & Ted's Excellent Adventure", "Robocop" and "Star Trek V"—groundbreaking movies for special effects. The most remarkable thing? She's completely self-taught; she read the manual to the computer her boyfriend brought home, an Apple II, and has since gone on to write the first book on Designing Web Graphics, teach at the Ojai Art College and eventually became a faculty member at Art Center College of Design, UCLA, American Film Institute, and San Francisco State University multimedia studies program teaching computer graphics, animation, interactive design, and motion graphics, co-found the Flash conferences and more.

The take home message here is, you can learn pretty much anything you need to learn at home, by accessing free (or in Lynda.com's case, subscription based access) online tutorials. What is the purpose of college or university degrees today? Some say they're for window dressing on your resume. Or what young people do when they don't know what they want to be when they grow up. But more and more, taking time off to go back to school for that post-graduate degree is neither feasible nor it emerges trendy. Glance over this article in Small Business Magazine "We Don't Need No Education. Meet the Millionaire-Dropouts" And in some of the creative fields, a self-taught person is a marker for an employee who is going to keep up with changing technology better than the spoon fed college kid - in many cases, not all. So don't quit your day-job, or give up on the hard work of being a stay-at-home parent in search of personal growth or satisfaction, or let the whipper-snappers edge you out of your business niche. Jump onto Lynda.com and start learning some new technology application or skill set today!

 

 

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