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Picador Uses Twitter To Market Books

abstract:Since its launch in 1995 Picador has rapidly established itself as one of the leading literary trade paperback imprints in the country. Working closely with the esteemed hardcover houses Farrar, Straus & Giroux, Henry Holt and St Martin's Press, Picador's stable of authors include fiction and non-fiction Pulitzer Prize winners: Michael Chabon, Michael Cunningham, Marilynne Robinson and Jeffrey Eugenides; National Book Award winners Shirley Hazzard, Susan Sontag and Jonathan Franzen; and National Book Critics Circle Award winners Jim Crace and Philip Gourevitch. Picador's bestselling authors include Anita Diamant, Augusten Burroughs, Salman Rushdie, Lorrie Moore, Atul Gawande and Tom Wolfe. The fun part is every Tuesday Picador will announce a new book pick and give readers two weeks to complete it. You could be one of the lucky people to win a free copy of the book. Book picks range from mystery to literary fiction to a work in translation. On the second Friday you'll get to correspond directly with the authors and editors of the book! Or you can submit questions before Friday to be addressed by the authors the day of the "discussion." Picador will pick books for every taste and reader. Read on to learn about Picador's Twitter program.


March 25, 2009

What is Twitter?
Twitter is a microblogging platform that allows you to write short updates, or "tweets" from your computer or mobile phone.Where a blog is centered on the blogger writing and people commenting, Twitter allows people to engage in quick, short bits of conversation - when you follow your friends on Twitter, you see their updates and can comment on them instantaneously. Also, you can "retweet," or forward along someone else's update to your friends. Think of it as a community of like-minded people passing back and forth opinions, links, jokes, and news items. All tweets are limited to 140 characters, the standard limit for text messaging on cell phones.

How do I join?
It's simple - if you don't already have a Twitter account, you can start one here. Then "follow" Picador here so you can hear about the upcoming announcements and discussions. We'll create special hash tags (#) to append to your tweets during the discussion. This way, you can simply search here with the hash tag to see what people are saying! It's open to all and ongoing - if you missed a recent discussion day, you can still contribute. Here are some examples of recent hash tags: the South by Southwest Festival (#sxsw) and haiku (#haiku)

First up is Yoko Ogawa's The Housekeeper and the Professor: A Novel, a trade paperback original from Picador. The hash tag to discuss this first book in our book club is #pic1. We'll be giving away copies of the book at 2pm ET on March 24th. We will discuss this title on April 10, 2009.

From one of Japan's most laurelled and beloved authors comes this intimate tale of memory, math and what it means to live in the present—read by more than 2.5 million people in Japan alone.

"Deceptively elegant...Dive into Yoko Ogawa's world...and you will find yourself tugged by forces more felt than seen." —The New York Times Book Review

"Highly original. Infinitely charming. And ever so touching." —Paul Auster

The Housekeeper and the Professor: A Novel (Feb 2009) is the intimate story of a young housekeeper and her ten-year-old son who come to care for an aging math professor with a peculiar problem: he lives with only eighty minutes of short-term memory. From this audacious setup, Ogawa asks whether our immediate experiences are more important than our memories, questioning the very nature of memory and the power of human connection.

Click here for the LA Times Review.
Click here for the SF Chronicle Review.
Click here for the full NY Times Book Review.

Upcoming Books: Purchase Now and Mark Your Calendars

A Wolf at the Table: A Memoir of My Father by Augusten Burroughs (#pic2)
Announcement: March 31, 2009
Discussion: April 17, 2009
The Story of a Marriage: A Novel by Andrew Sean Greer (#pic3)
Announcement: April 7, 2009
Discussion: April 24, 2009
Last Last Chance: A Novel by Fiona Maazel (#pic4)
Announcement: April 14, 2009
Discussion: May 1, 2009
The Sorrows of an American: A Novel by Siri Hustvedt (#pic5)
Announcement: April 21, 2009
Discussion: May 8, 2009
Burnt Shadows: A Novel by Kamila Shamsie (#pic6)
Announcement: April 28, 2009
Discussion: May 15, 2009

Not Convinced? Watch The Author Interviews

Augestin Burroughs Duration 12:25 This highly entertaining video with interviewer George Stroumboulopoulos is worth the bio summary in the first 2 minutes alone. Burroughs is the author of the hit book/movie, Running With Scissors
. Andrew Sean Greer Duration 6:69
Fiona Maazel was named one of National Book Foundation's top 5 writers under 35 to watch.
Siri Hustvedt is the wife of author, Paul Auster. Duration 1:08
Kamila Shamsie Duration 3:32min



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