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Opera Woos Book Clubs

abstract:The 1984 bestseller Cold Sassy Tree has been transformed into an opera and the Opera Carolina is offering book club members a special offer. 

article:

January 19, 2003
— Opera Carolina will be presenting a production of Cold Sassy Tree February 20, 22, and 23. In an innovative marketing strategy, the opera is reaching out to area book clubs with a special offer: read and discuss Olive Ann Burns' novel, and Opera Carolina will give you a taste of the opera at your club meetings. For book clubs that want to attend a performance, Opera Carolina is offering 10% discount plus one free ticket for groups of ten or more.

 

Read The Charlotte Observer article.

Visit the Opera Carolina website.

 

 

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